Products for all ages

0m+

from 3m+

from 6m+

from 12m+

from 18m+

from 36m+

0m+

from 3m+

from 6m+

from 12m+

from 18m+

from 36m+

Our product categories

Calm ‘n Care

We accompany you from birth onwards and support with cuddly soft toys and sleeping aids.

Baby’s Best

The first three months have passed. With interesting rattling sounds we go on a discovery tour together and we support you with teething aids.

Baby Bath

Splashing in the bathtub becomes a real adventure with the varied and child-friendly bath toys.

Roll ‘n Rail

Just exciting how everything moves and rolls. Let’s crawl together and run after the toy.

Laugh ‘n Learn

Stacking rings and blocks or putting building blocks into shapes – together we learn about shapes and colors and become interested in sounds.

My Music

Making music is the greatest thing for you. With animal voices and other sounds, it’s even more fun.

Discovering the world in a playful way with ABC!

With age-appropriate designed products, ABC sparks the curiosity of babies and infants aged from 0-36 months. Early learning goals are achieved through playing; shapes, colours and textures are discovered as well as movement and coordination patterns learned.

Guidance on selecting the right toy is provided by age recommendations and the categorization of the range into Baby’s Best, Calm ’n Care, Baby Bath, Roll ’n Rail, Laugh ’n Learn and My Music. Needless to say, quality and safety are always top priority.