With age-appropriate designed products, ABC sparks the curiosity of babies and infants aged from 0-36 months. Early learning goals are achieved through playing; shapes, colours and textures are discovered as well as movement and coordination patterns learned.

Guidance on selecting the right toy is provided by age recommendations and the categorization of the range into Baby’s Best, Calm ’n Care, Baby Bath, Roll ’n Rail, Laugh ’n Learn and My Music. Needless to say, quality and safety are always top priority.